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Keywords: Green purchasing
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (2): 255–272.
Published: 08 October 2019
... equation modeling was applied to check the extent to which the considered variables predicted green purchase intention. Findings The results determined CE and social influence as key predictors of consumers’ purchase intention toward green apparel products. Study further confirms that CE mediates...
