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Keywords: Green segmentation
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Journal Articles
Environmental segmentation: young millennials’ profile in an emerging economy
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (4): 359–379.
Published: 01 October 2019
... economy Environmental knowledge Happiness Frugality Environmental locus of control Green segmentation In 2017, the United Nations identified 17 sustainable development goals (SDGs) to be achieved by 2030 for a sustainable future (UN, 2019). The goals mainly coordinate three crucial aspects...
