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Keywords: Growth mindset
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Journal Articles
What marketers of after-school educational services and educators can learn from children’s perceptions of intelligence
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Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (2): 273–287.
Published: 10 November 2023
... tension with parents over studies. Participants had a restrictive view of intelligence and associated intelligence with academic success. They endorsed both a growth mindset and a fixed mindset of intelligence. On the one hand, they endorsed a growth mindset of intelligence as they associated intelligence...
