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Keywords: Health promotion
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (3): 216–228.
Published: 30 August 2011
... involve popular characters in the youth's media culture, as well as adopting child and youth‐related appeals, such as play, fun, adventure, humor, or fantasy (Matthews, 2007). © Emerald Group Publishing Limited 2011 Health promotion Intervention Surveys Individual perception Collectivism...

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