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Keywords: Herding effect
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers 1–17.
Published: 18 June 2026
... 2026 28 05 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Live streaming commerce Herding effect Conformity purchase behavior Price promotion Trust in streamers Nanjing University of Aeronautics and Astronautics 2024...
