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Keywords: ISM–fuzzy MICMAC
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (2): 193–210.
Published: 22 October 2019
... and dependence power of AdoBs. The detailed ISM–fuzzy MICMAC model is described in the subsequent sections. Warfield in the year 1974 proposed ISM modeling to describe the relationship among the attributes in an integrated model consisting of a set of disparate and elements related directly. The ISM...
