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Keywords: Implications
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Journal Articles
Introducing the Millennium Kid
Available to Purchase
International Journal of Advertising and Marketing to Children (1999) 1 (2): 135–139.
Published: 01 February 1999
... gratification and building self esteem, and new opportunities for brands that can satisfy these changing needs. Introducing the Millennium Kid Keywords: Key Drivers, Transformation, Gratification, Implications Introducing the Millennium Kid Received: 14th June 1999 Martin Phelps Business Director Ogilvy...
