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Keywords: Impression management
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2016) 17 (1): 3–17.
Published: 18 April 2016
...Ruth Segev; Aviv Shoham Purpose This study aims to explore the dual identity role of joint gift-giving among adolescents. Studying this phenomenon through the lens of impression management theory enabled us to analyze private and group motives, drivers of these motives (givers’ public self...
