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Keywords: Impulse buying
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Journal Articles
Anh D. Pham, Huyen N. Nguyen, Tra T.H. Le, Huyen K. Nguyen, Hang T. Khuat, Huyen T.T. Phan, Hanh T. Vu
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (2): 185–206.
Published: 25 March 2024
...Anh D. Pham; Huyen N. Nguyen; Tra T.H. Le; Huyen K. Nguyen; Hang T. Khuat; Huyen T.T. Phan; Hanh T. Vu Purpose Social commerce has brought about a significant transformation in consumer experience due to diverse factors. As a result, users often find themselves prone to impulsive buying behaviour...
