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Keywords: Impulse buying intention
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Journal Articles
Pure and suggestive impulse buying in mobile shopping app: shopping pattern of young consumers
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Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (6): 824–850.
Published: 10 July 2024
... offers along with the mediating effects of impulse buying intention (IBI) and user satisfaction (US), using the app stimuli (performance expectancy, effort expectancy, layout, atmosphere, privacy and security). Design/methodology/approach The study was done in three stages: analysis of variance...
