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Keywords: Individual perception
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (3): 216–228.
Published: 30 August 2011
... involve popular characters in the youth's media culture, as well as adopting child and youth‐related appeals, such as play, fun, adventure, humor, or fantasy (Matthews, 2007). © Emerald Group Publishing Limited 2011 Health promotion Intervention Surveys Individual perception Collectivism...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (3): 254–264.
Published: 30 August 2011
... Group Publishing Limited 2011 Individual perception User satisfaction Image congruence Confirmation bias Service quality Word‐of‐mouth Young adults Body language The percentage of young adults in the service workforce is increasing (Behrens, 2009). Notably, more than one‐third...

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