Keywords: Indoor games of chance
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (1): 15–26.
Published: 15 March 2011
... games of chance Financial risk Risk assessment Young adults As noted in the introduction, there is a documented age difference in gambling risk behavior. In a simulated gambling task among a sample aged 10 to 30, risk approach behavior peaked in late adolescence (Cauffman et al., 2010...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2010) 11 (3): 239–243.
Published: 31 August 2010
... if it requires significant reputational cost. Target audience Social networks Brand awareness Indoor games of chance Consumers Young adults Contests are a fantastic way to reach out to consumers and get them excited and interested in your brand. More importantly, the right contests would also have...

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