...Johanna Sjöberg Purpose – The purpose of the paper is to analyze what notions of infants parents are visually met through addressed direct marketing. Questions discussed are: How are infants visually constructed as a category? and How are they argued to be in need of consumption? Design...

... with which to negotiate product meanings and social selves. © Emerald Group Publishing Limited 2009 Focus groups Infants Child psychology Social interaction Consumers Research on the child consumer is located in a variety of disciplines and in recent years a proliferation...

..., and repetition of core sequences. Stresses the importance of keeping to the programme values in designing other product ranges like toys, video and books. © MCB UP Limited 2003 Infants Brands Television United Kingdom Brands for the under-3s Brands for the under-3s: Teletubbies, a case study...

... department store in Manchester, UK, which was designed by Dalziel & Pow. © MCB UP Limited 2002 Retail marketing Infants Shops Store design Creating the ultimate baby and toddler-friendly environment Stephen Cowles, Dalziel & Pow Modern parent-consumers face many challenges...