...Monica Chaudhary; Aayushi Gupta Purpose The purpose of this paper is twofold: to categorize and rank products based on children's influence and to compare their influence on the different stages of the family buying process. Design/methodology/approach The study was based on an extensive...

...Torgeir Watne; Antonio Lobo; Linda Brennan Purpose The purpose of this paper is to contribute to the body of knowledge associated with consumer socialisation. The authors investigate how children function as socialisation agents for their parents in influencing their purchase intentions...

...Ding Hooi Ting; Suet Fong Lim; Tanusina Siuly Patanmacia; Ca Gie Low; Gay Chuan Ker Purpose This study aims to investigate the effect of convenience, social needs and social influences on university students' dependency towards smartphones and the impact on future purchase behaviour in Malaysia...

... Limited 2011 Mass media Influence Socialization Hong Kong Girls Sex and gender issues Hong Kong has a media saturated environment. Television is an obvious source of commercial, social and entertainment messages. In Hong Kong televised messages can be found at home, in various forms...

...F. Bahar Isin; Sanem Alkibay Purpose This study aims to investigate the influence of preschool children at ages 5 to 6 on purchasing decisions among well‐to‐do families and its relation with such factors as number of children, product related criteria (low risk, high risk, used by whole family...

...Amily Fikry; Norina Ahmad Jamil Purpose This paper aims to diagnose the differences among the Malaysian teenagers' ethnicities, influence strategies and family purchase decisions of mobile phones. Design/methodology/approach A total of 700 questionnaires were distributed to respondents aged 13...

... consumer behavior are universal across cultures, studies such as that documented in this paper provide opportunities to investigate what is happening in different settings. © Emerald Group Publishing Limited 2010 Parents Adolescents Advertising Turkey Television commercials Influence...

... in the USA; the millennial generation. The millennial generation is known for certain qualities and behaviors that influence their purchasing decisions. One important characteristic is their concern for the environment and social conscientiousness issues. They have been known to boycott products...

...Carrie La Ferle; Kara Chan Purpose The purpose of this paper is to examine the influence of marketing communication factors (specifically advertising viewing and responses to marketing promotions) as well as social influence factors (specifically influences from peers and media celebrities...

... a managerial point‐of‐view, the aim is to target the youngsters better through a better understanding of their world. Originality/value This paper is the first work on virtual socialization by peers. © Emerald Group Publishing Limited 2008 Influence Young adults Internet Social networks...

...Donna Winham; Jeffrey S. Hampl Purpose Social cognitive theory (SCT) suggests that the observation of role models prompts the formation of beliefs that will govern future behaviors. The paper's objective is to explore the perceived influence of television media on feelings about eating habits...

...Connie Batounis‐Ronner; James B. Hunt; Lynnea Mallalieu Purpose The present research aims to focus on sibling effects and birth order on preteen children's perceptions of influence in family purchase decision making. It also aims to examine the accuracy of children's perceived influence...

..., and with a sample of parent toy consumers. Findings It was found that consumers generally have little knowledge about toys or the toy industry but that any negative media coverage about toys might influence or change their purchase decisions. Many managers felt that there was only limited media coverage...

... but with claims like (1) over half of all decisions to eat at Burger King are made by children and (2) children influence over ten times more than they spend are precisely why the Swedes have tabled their position again to the European commissioners although the Swedish media are not supportive of this position...