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Keywords: Influence of children
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2014) 15 (1): 17–36.
Published: 14 April 2014
...), but it is still unclear in which phase children gain most influence. Children's influence varies with their age. The older the children, the more influence they have (Atkin, 1978 ; Jenkins, 1979 ; Lee, 1994 ; Martensen and Grønholdt, 2008 ; Rust, 1993a ; Buijzen and Valkenburg, 2008 ; Suwandinata, 2011...

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