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Keywords: Information systems continuance theory
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (2): 207–226.
Published: 16 January 2025
...), the self-determination theory (SDT) and the information systems continuance theory (ISCT) with regard to an emerging market. Design/methodology/approach A cross-sectional and quantitative research design is adopted. Using a well-designed structured questionnaire adapted from established scales, data...
