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Keywords: Information usefulness of online reviews
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (2): 137–153.
Published: 01 October 2019
... to capture responses from 219 young customers (university students) of a reputed university in India. The hypothesized relationships have been examined through multiple regression analysis. Findings The findings of this study corroborate that the credibility and information usefulness of online reviews...
