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Keywords: Innovation
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (4): 392–406.
Published: 16 November 2012
...David Yoon Kin Tong; Xue Fa Tong; Evon Yin Purpose This study has two aims: first, to develop a conceptual model for infused drinks innovation using the subjective norm and lifestyle as predictors; and second, to adapt the beverage science experimental variables and assess young consumers...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2010) 11 (1): 5–23.
Published: 16 March 2010
... old. N. Oosterloo can be contacted at: natasja.oosterloo@gmail.com © Emerald Group Publishing Limited 2010 Young adults Innovation Social networks Marketing strategy The development and sale of a new product or service is a challenging task for many organizations. Regular...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2005) 6 (2): 44–59.
Published: 01 March 2005
...Flemming Hansen; Morten Hallum Hansen Examines the characteristics of young innovators (i.e. those in a group who accept the innovation first, for instance a hula hoop, a mobile phone or a video game) and opinion leaders (i.e. the person in a group who tends to be copied or consulted for advice...
