Keywords: Insurance
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2010) 11 (3): 215–225.
Published: 31 August 2010
... study aims to examine prior rental car experience for its effect on estimated odds of an accident and likelihood to purchase rental car insurance. Design/methodology/approach A convenience sample of 19‐24 year old students read a car rental scenario within a questionnaire and responded to questions...

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