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Keywords: Intention
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (4): 498–527.
Published: 03 March 2026
... their underlying values, intuitions and reasoning processes drive intentions to adopt sustainable products. Design/methodology/approach The study primarily uses data collected from 476 consumers who have regularly purchased sustainable products (SPs) in the past two years. Participants were required...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (1): 53–71.
Published: 09 July 2021
...Kusworo Anindito; Yonathan Dri Handarkho Purpose This study aims to determine the impact of personality traits and social experience on Indonesian youngsters’ intention to purchase impulsively from social commerce (SC) platforms. Furthermore, latent state-trait, personal traits and social impact...
