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Keywords: Intention to purchase
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (5): 607–624.
Published: 26 February 2024
... and intention to purchase; trust and intention to purchase; and perceived usefulness and intention to purchase. Practical implications This study can help organizations in emerging markets use emojis in their digital marketing communications to engage customers and stimulate intention to purchase among...
