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Journal Articles
International Journal of Advertising and Marketing to Children (2003) 4 (2): 17–24.
Published: 01 March 2003
... savings, but children’s engagement will be affected even with stimulating and “kidified” content, while international multi‐wave studies of large numbers of respondents allow offsetting of fieldwork and setup costs. Research methods Internet marketing Children (age groups) © MCB UP Limited 2003...
Journal Articles
International Journal of Advertising and Marketing to Children (1999) 1 (3): 177–179.
Published: 01 March 1999
... to show the way forward. Marketing Toys On The Internet Keywords: Internet, Youth Research Group, Toys, Net Generation, Internet Marketing Marketing Toys On The Internet It's Child's Play! Or Is It? Received: 14th September 1999 Harvey Linke Worksites End House 21 Slave Hill Haddenham Buckinghamshire...

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