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Keywords: Internet shopping
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (4): 345–356.
Published: 16 November 2012
...) Consumer behaviour Internet shopping Privacy The number of children online is rapidly increasing worldwide, with internet usage rates among young consumers in many countries surpassing usage rates among adults (Livingstone and Bober, 2006 ; Rideout et al., 2010). In most areas...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2009) 10 (2): 157–169.
Published: 12 June 2009
...Cheng Lu Wang; Venkatapparao Mummalaneni; Juan (Gloria) Meng Purpose This paper seeks to use the consumer‐perceived levels of internet shopping skills and challenges, to cluster the young Chinese customers and to compare the quality perceptions of customers from the different clusters. Design...
