... by focusing on the production practices of Chief Meme Officers (CMeOs), who translate organizational objectives into meme-based communication. Design/methodology/approach Ten in-depth interviews with CMeOs were conducted using a qualitative, interpretive approach. Thematic analysis was used to examine how...

... children and their parents through semi-structured interviews with the families. The phenomenological interviews with six families in the National Capital Region of India capturing 23 informants were conducted. Findings Children’s influence is omnipresent, in all the product categories as well...

...’, and also that they develop at different rates; this has important implications for marketing as well as research. Adds that there are often regulations affecting communication with children, so that parents are often interviewed instead, although parents’ involvement can create bias. Outlines new...