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Keywords: Intuition
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (4): 498–527.
Published: 03 March 2026
... their underlying values, intuitions and reasoning processes drive intentions to adopt sustainable products. Design/methodology/approach The study primarily uses data collected from 476 consumers who have regularly purchased sustainable products (SPs) in the past two years. Participants were required...
