...). Marketers are subsequently engaging the young prospects and customers to keep up or improve enthusiasm and participation. The study attempts to investigate the role of customer-brand engagement (CBE) of millennials with fashion brands on SNS. The study simultaneously tests the moderating role of involvement...

...Tali Te’eni-Harari Purpose This study aims to examine the role of involvement in saving money (ISM) to better understand children’s saving behavior and allow a deeper understanding of financial literacy processes among children. The emphasis on ISM is based on previous studies indicating...

... importance. Nonetheless, a need for information exists and their involvement in child nutrition seems to determine the possible impact of quality labels. Research limitations/implications – The qualitative methodology can be seen as a limitation of the study. The influence of involvement has...