Keywords: Italy
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (7): 111–125.
Published: 11 February 2025
..., this study aims to identify the elements that influence students’ behaviour towards food waste in Italy to provide insights on how to reduce food waste among young consumers. Design/methodology/approach In this exploratory research, a Web survey involving 1,066 Italian students was used, and, after...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (1): 30–44.
Published: 09 March 2012
... (Moschis, 1987). © Emerald Group Publishing Limited 2012 Children as active consumers Re‐appropriation Re‐semantization Consumer learning Apparel stores Consumer behaviour Children (age groups) Italy The active role of children in consumer spaces is a relatively recent area...
Journal Articles
International Journal of Advertising and Marketing to Children (2004) 5 (4): 74–80.
Published: 01 September 2004
...Maria Luisa Cassandro; Felix Hofer Outlines the legislation in Italy covering advertising to children, who are regarded as the most vulnerable among consumers. Relates Italy’s legislative policy to its membership of the European Union and therefore to Community law. Describes the self‐regulation...
Journal Articles
International Journal of Advertising and Marketing to Children (2002) 3 (4): 53–59.
Published: 01 September 2002
... life.This article explores Italian children s attitudes towards money, and how gender differences in attitude develop. US research has suggested that there are large differences between the views of boys and girls. Emanuela Rinaldi and Elena Giomini test this hypothesis in Italy. I N ITALY there have been...

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