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Keywords: Italy
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Journal Articles
Food waste is embarrassing! Motivations and actions to prevent it among students in Italy
Open Access
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (7): 111–125.
Published: 11 February 2025
..., this study aims to identify the elements that influence students’ behaviour towards food waste in Italy to provide insights on how to reduce food waste among young consumers. Design/methodology/approach In this exploratory research, a Web survey involving 1,066 Italian students was used, and, after...
Journal Articles
The active role of children as consumers
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (1): 30–44.
Published: 09 March 2012
... than adults. Children as active consumers Re‐appropriation Re‐semantization Consumer learning Apparel stores Consumer behaviour Children (age groups) Italy The active role of children in consumer spaces is a relatively recent area of investigation. Most literature concentrates...
Journal Articles
Children and advertising in Italy
Available to Purchase
International Journal of Advertising and Marketing to Children (2004) 5 (4): 74–80.
Published: 01 September 2004
...Maria Luisa Cassandro; Felix Hofer Outlines the legislation in Italy covering advertising to children, who are regarded as the most vulnerable among consumers. Relates Italy’s legislative policy to its membership of the European Union and therefore to Community law. Describes the self‐regulation...
Journal Articles
The importance of money to Italian children
Available to Purchase
International Journal of Advertising and Marketing to Children (2002) 3 (4): 53–59.
Published: 01 September 2002
.... © MCB UP Limited 2002 Italy Children (age groups) Attitude surveys Money Gender Attitudes to money The importance of money to Italian children Emanuela Rinaldi & Elena Giromini, Istituto di Scienze dell Uomo e dell Ambiente, Libera Università IULM, Milano Money is often considered...
