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Keywords: Jargon
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (1): 129–143.
Published: 04 October 2021
...Yalım Özdinç Purpose This study aims to examine the nonidentical impacts of identical panel information that discloses cosmetic ingredients by their English (i.e. low jargon; e.g. vitamin E) versus scientific names (i.e. high jargon; tocopherol instead) presented in short versus crowded panel...
