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Keywords: Jordan
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2008) 9 (4): 265–281.
Published: 21 November 2008
... Family roles Communication Social interaction Child psychology Jordan There is a growing body of knowledge about the consumer behaviour of children around the world since children constitute the future market of all goods and services (McNeal, 1992 ; Gunter and Furnham, 1998 ; Siegel, 2004...
