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Keywords: Kids vs. Children
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Journal Articles
International Journal of Advertising and Marketing to Children (2000) 2 (1): 67–69.
Published: 01 February 2000
...Gerrie Hawes The author believes children are very different ‘creatures’ to kids and that marketers need to understand which one of these distinct groups they are targeting. This article was first published in Kids Marketing Report vol. 1 no.7 © MCB UP Limited 2000 Kids vs. Children...
