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Keywords: Knowledge of microcredit
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2015) 16 (2): 189–207.
Published: 15 June 2015
..., hypotheses testing and testing for moderation effects. Findings – The findings revealed that positive affect directed the youth’s self-identity towards microcredit, whereas perceived deterrents played a negative role. Knowledge of microcredit enhanced these attitudes. Also, entrepreneurial desire...
