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Keywords: Large language models
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (5): 831–847.
Published: 28 May 2025
...Adrian Heng Tsai Tan; Kee Chye Leo Purpose This study aims to investigate how safe large language model (LLM)-based artificial intelligence (AI) Chatbots are for young consumers of Generation Z for use in their purchase decisions. The research findings intend to inform potential security issues...
