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Keywords: Legislation
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Journal Articles
International Journal of Advertising and Marketing to Children (2004) 5 (2): 65–68.
Published: 01 March 2004
...Michael Plogell; Jesper Sundström Outlines the long tradition of legislation in Sweden relating to advertising to children; this is embodied in the Marketing Practices Act, which covers all media and target audiences. Lists the general principles involved: advertising must not exploit children’s...
Journal Articles
International Journal of Advertising and Marketing to Children (2000) 2 (1): 83–93.
Published: 01 February 2000
... unifying characteristics that will provide the basis of a ‘common market’ for our brands? © MCB UP Limited 2000 Euro Kid: Demographics Culture Insights Legislation Repositioning a Traditional Brand Keywords: Brand Vision, Service, Store Environment, Values Making Learning Fun...
