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Keywords: Libraries
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Journal Articles
Chinese “Little Emperor”, cultural values and preferred communication sources for university choice
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2009) 10 (2): 120–132.
Published: 12 June 2009
...‐location (libraries, lecture theatres) sampling strategy was employed. Findings The results from the research suggest that Chinese cultural values have an impact on “Little Emperor's” choice of international tertiary education and their preferred communication sources for university choice. The study...
