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Keywords: Longitudinal study
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Journal Articles
A longitudinal study on organic food continuance behavior of Generation Y and Generation Z: can health consciousness moderate the decision?
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (5): 513–539.
Published: 16 June 2023
.../approach This is a longitudinal study, the first phase of which was conducted in 2020, whereas the second phase of data collection is completed on December 31, 2021. Thus, a longitudinal research design (N = 196) was used to investigate whether TPB element have the same impact over the period...
