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Keywords: Lurking
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (5): 625–644.
Published: 23 February 2024
... fatigue (SMF) and its subsequent role on driving lurking behaviors, particularly among young consumers. Design/methodology/approach Based on survey data from 282 young users of social media, a holistic model of brand-related drivers and outcomes of SMF was tested, emphasizing the contribution...
