... choice for information‐driven activities. Magazines retained importance for entertainment and shopping activities while the television retained importance for news and current affairs. Most of the respondents found useful web sites through search engines. Interpersonal information sources gave way...

...Fiona Jenkins Reminds us that mobile phones are ubiquitous and a status symbol for young people, so that more traditional media are getting on the act: Emap publishes a number of teenage magazine brands that have mobile databases and regards mobile marketing as a valuable tool, since messages...

...Jacqueline Harding Explains the educational value of character‐led preschool magazines within the context of child development; the study by Browne shows that they are of more than purely leisure value. Defines media literacy, and distinguishes the world of children’s popular culture from...

...Dawn Cordy Demonstrates the popularity of children’s magazines in the UK, and the power of licensed characters for children up to seven years old; magazines aid in children’s self‐development, they are an alternative to sweets and TV as a treat, they have a variety of content, and they give parents...

...Liz McMahon Reviews the readership habits of under‐15 year olds and explores likely long‐term trends for specific magazines and categories, focusing on British 7‐14 year olds 1993‐2001. Relates the decline in youth magazine circulations to the ever increasing amount of choice and competition...