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Keywords: Malls
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Journal Articles
What determine shoppers’ preferences for malls in an emerging market?
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2017) 18 (1): 70–83.
Published: 18 April 2017
... malls in an emerging market as compared to small outlets (in particular, young consumers’ preferences). Design/methodology/approach The present study is based on a survey of 200 consumers at large retail malls in India, the second-fastest growing emerging market. Findings The findings suggest...
