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Keywords: Market research methods
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2006) 7 (1): 68–73.
Published: 01 January 2006
.... © Emerald Group Publishing Limited 2005 Children (Age groups) Market research methods Ethics Interviews RESEARCH Resolving issues in children s research Debbie Solomon and Jo Peters, MindShare, discuss the ethical and practical considerations of conducting market research...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2005) 6 (2): 60–62.
Published: 01 March 2005
... (Age groups) Market research methods Film RESEARCH Kids research meets reality TV Is qualitative research among children as effective and actionable as it could be? Anuska Wolfman, reconsiders the way youth research findings are conveyed to clients and suggests an innovative way forward...
