...Natasha Saqib; Ali M. Shah Purpose The purpose of this paper is to develop and validate a positioning taxonomy for the FMCG sector in the Indian emerging market, because a review of the literature shows that existing positioning typologies/taxonomies are based on managerial perspectives rather...

... 2020 26 02 2021 21 03 2021 Persuasion Marketing Threats Emotional reactions Dental hygiene Kids Cognitive reactions Attitude Behavioral intention In the field of social marketing, threat appeals have been widely studied since 1950 (Brennan et al., 2020...

... rumor propagation among young consumers. The paper identifies and establishes the role of fundamental triggers of rumor sharing among young consumers. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Marketing Anxiety Arousal Word of mouth Rumor...

... is expected to differ. Also, as this analysis is based on child’s perception, parents’ views must also be analyzed for better results. Practical implications The is the first-of-its-kind research in the Gulf region. This empirical research highlights the need for global marketers to understand...

... Limited Licensed re-use rights only Consumer socialization Parent–child communication Marketing Consumer-related communication Media use Over the past few decades, the influence of children in family purchase decisions has increased at a steady pace (White, 2013). Influences in this trend...

..., characters, etc.) rather than processing information elements. This notion of children as “perceptually bound” information processors fit with a theory of children’s cognitive development that was popular at that time. Piaget’s (1970) theory of cognitive development was applied in numerous marketing...

... governmental guidelines in order to provide nutritiously balanced and healthy meals. As imbalances persist, this study aims at understanding the acceptance of school meals by children, in the context of competing marketing allures of nutritiously poor foods outside the schools. Design/methodology/approach...

...Rebecca C. Den Hoed; Charlene Elliott Purpose Despite their responsibility for mitigating the influence of commercial culture on children, parents' views of fun food marketing aimed at children remain largely unexplored. This article aims to probe parents' views of supermarket fun foods...

...Dana‐Nicoleta Lascu; Ajay K. Manrai; Lalita A. Manrai; Fabienne Brookman Amissah Purpose The marketing of food products to children through online media has grown rapidly in recent years, particularly in high‐income countries, where children spend considerable amounts of time on computers. Most...

...Meryl P. Gardner; Roberta Michnick Golinkoff; Kathy Hirsh‐Pasek; Daniel Heiney‐Gonzalez Purpose The purpose of this paper is to gain insight into how both characteristics of toys and marketer‐provided cues influence parents' perceptions of advertised toys and their ideas of what life skills...

... Focus groups were conducted with both cloth and disposable nappy users to gain a better understanding of the factors that underlie their choice. Interviews were analyzed using thematic analysis. Findings The paper finds that parents using disposable nappies believed they were marketed as offering...

... representations of feelings and emotions to elicit findings. © Emerald Group Publishing Limited 2011 Children (age groups) Food products Marketing Promotional methods Ethics Toys A child's first request for a product occurs at about 24 months of age and 75% of the time, this request...

... performed in one kind of product category in one particular market. Additional research should strengthen the findings of this research and explore the possibilities to generalize these findings. Further research should focus more on exploring additional characteristics of lead users, which will enhance...

...Stephen P. Hogan Purpose Trust is a key business value and a corner‐stone of all company‐consumer relationships, but is particularly critical in children's markets because of their vulnerability. This paper seeks to explore how trust is created between toy companies and parents, the main...

... of Medicine to study the relationship between food advertising and childhood obesity, and the IoM conducted a thorough and systematic review of the scientific literature of the influence of food marketing on the diets and diet‐related health of children, and concluded that “Television advertising influences...

...Fiona Jenkins Reminds us that mobile phones are ubiquitous and a status symbol for young people, so that more traditional media are getting on the act: Emap publishes a number of teenage magazine brands that have mobile databases and regards mobile marketing as a valuable tool, since messages...

... daily devotees who add their personal information and search for information, for example on past and present friends. Points out that marketers with .edu addresses are mining the profile pages for significant data and trends, but despite this infiltration students seem optimistic about Facebook’s...

..., and warns the music industry against attempting to stamp out downloads: instead, use young people’s curiosity and communicativeness to let them follow and recommend music that they have heard. © Emerald Group Publishing Limited 2006 Singapore Youth Marketing Advertising Music industry...

...Hans E. Skirstad Looks at the legal position surrounding advertising to the young in Norway; this is regulated by the 1972 Marketing Control Act (MCA), but this has no total prohibition against direct advertising to children. Outlines the MCA’s concepts of “good marketing practice” and “unfair...

... are proactive and cynical about conventional marketing ploys. Shows how media, like the UK’s “Sun” newspaper, are including gaming content, while the supremacy of American Hollywood‐type entertainment may decline in the face of gaming’s popularity. Recounts an early example of a highly successful video game...