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Keywords: Marketing communications
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Journal Articles
Communicating health messages to young consumers
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2006) 7 (4): 68–71.
Published: 01 September 2006
... the marketing communications contained on an existing food label in order to design a new system to rapidly communicate the concept of energy balance to a diverse market in terms that are appropriate and understandable. Findings There is a gap between the perceived ability of children and adolescents...
Journal Articles
Mobile marketing to millennials
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2005) 6 (3): 8–13.
Published: 01 June 2005
... offering 23 TV channels over mobile phones in France. Barbie Clarke YOUNG CONSUMERS Quarter 2 2005 13 Mobile communication systems Marketing communications Young adults ...
