... Maverick imitates specific successful urban‐teen themed cross‐over film marketing strategies of major and mini‐major Hollywood studio titles – was crucial to the start‐up's success. Research limitations/implications Marketers outside the USA will find it somewhat difficult to glean generalizable...

... usually treat this age cohort. Moreover, given that many banks are trying to “grow” markets, the paper looks at how the determinant factors change from one stage to another. Financial institutions will benefit from the insight derived from this paper in crafting their marketing strategies. It indicates...

... old. N. Oosterloo can be contacted at: natasja.oosterloo@gmail.com © Emerald Group Publishing Limited 2010 Young adults Innovation Social networks Marketing strategy The development and sale of a new product or service is a challenging task for many organizations. Regular...

...Daniel Thomas Cook; Anna Sparrman Purpose The purpose of this paper is to understand, from children's perspectives, the commercial marketing strategy of selling breakfast cereals with “insert toys” targeted at children. Design/methodology/approach The study is based on four focus group...

... mobile phone bill. SMS is the most highly ranked use for mobiles, followed closely by voice calls. Use of the phone for subscriptions, video calls, and downloads was consistently ranked well below SMS and voice calling. Mobile communication systems Cordless telephone systems Marketing strategy...