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Keywords: Marketing to children
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2013) 14 (1): 19–40.
Published: 08 March 2013
... food products marketed to children online are obesity‐causing, and childhood obesity has grown to epidemic proportions, with harmful effects on society. Marketers use creative methods to engage children online, entertaining them, offering rewards and promoting products through interactive activities...
