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Keywords: Material culture
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Journal Articles
Licensing and the rhetoric of fun: the cute and the cool
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2013) 14 (4): 342–350.
Published: 15 November 2013
... the rhetoric of education is still present in products, or more often when can find some hybridity between fun and education (Brougère, 2013).Children's material culture is an active part of the process of constructing the child, divided between entertainment and education, belonging to one's peers...
Journal Articles
Objects for a “healthy lifestyle”: children's material culture and physical activities
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2013) 14 (4): 331–341.
Published: 15 November 2013
...Pascale Garnier Purpose – The aim of the research is to emphasise the role of material culture, and especially the role of objects related to physical activities, in children's socialization. It involves children's bodies but also symbolic meanings and values which introduce children...
