Keywords: Materialism
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Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (2): 321–343.
Published: 09 December 2021
... letters. Campbell’s (1970) functions of myths were used to reflect on the findings. Findings The Christmas mythemes uncovered were found to encourage materialism by linking self-enhancement (good acquirement) with self-transcendent (good behaviour) values. The role of myths to relieve the tension...
Journal Articles
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (3): 208–218.
Published: 25 July 2019
...James A. Roberts; Chris Pullig; Meredith David Purpose The purpose of this study was to investigate the mediating roles of materialism and self-esteem in explaining how family conflict leads to adolescent compulsive buying. Despite the importance of family as a primary socialization agent, scant...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (4): 264–284.
Published: 24 July 2019
... in the present to satisfy materialistic values and maximize well-being. Design/methodology/approach The study is based on an online survey among a panel of young American adults (N = 968). Findings The study finds a positive effect of materialism on personal well-being and negative effects...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (4): 246–263.
Published: 19 July 2019
.../methodology/approach In this research, a conceptual framework is proposed integrating the theory of planned behavior (TPB) model with an important consumer value, materialism. To test the research model and hypotheses, a survey of a sample of 245 young adults (under 25 years old) was conducted in Hanoi...
Journal Articles
Journal Articles
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2016) 17 (2): 183–196.
Published: 20 June 2016
...Robert Freeman Cartwright; Suzanna J. Opree Purpose This study aims to investigate emerging adults’ emotional responses to a commercial with materialistic cues, and the commercial’s perceived and actual effect on materialism – taking the role of pre-existing attitudes toward advertising...
Journal Articles
Journal Articles
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2013) 14 (4): 297–311.
Published: 15 November 2013
...Juan Francisco Dávila; Mònica Casabayó Purpose – This paper aims to answer two questions: According to research carried out in the last decades, what are the factors that influence materialism in children? And, can these factors be classified in a comprehensive conceptual framework? Design...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2013) 14 (3): 244–257.
Published: 23 August 2013
...Kara Chan Purpose Materialism among the younger generation has become a hot topic among parents, educators, marketers and policy makers, especially in Macao, a city where the influx of tourists and the expanding gaming facilities bring the potential threat of materialism and the erosion...
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