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Journal Articles
Measuring young consumers’ sustainable consumption behavior: development and validation of the YCSCB scale
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2017) 18 (3): 312–326.
Published: 21 August 2017
... has been hampered by a lack of sophisticated research instruments capable of measuring consumption behaviors that are relevant both in terms of their sustainability impacts and their suitability for teenagers. This study aims to address this research gap and presents a scale for young consumers...
