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Keywords: Measure validation
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (3): 253–271.
Published: 20 February 2023
.... A structured, self-administered survey was used. Item reduction, measure validation and regression analysis were conducted to measure the predictive validity of the instrument. Moreover, three separate studies were conducted to develop and validate IGBI construct. Findings IGBI quantifies the various...
