Keywords: Media credibility
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (1): 91–108.
Published: 09 April 2020
... Deception Native advertising Media credibility Young audience Native advertising, advertiser-sponsored content, which resembles editorial content, has been controversial, as its advent. On the one hand, it significantly helps the media obtain a new stream of revenue. On the other hand, its...

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