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Keywords: Media influence
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Journal Articles
Baba Nyonya Peranakan ethnic food: exploring the effect of media influence and curiosity on consumption intention of the youth generation
Available to PurchaseMuhammad Nur Amier Zanzaizman, Siti Nur Syazaratul Syafiqah Sheikh Mohamed Safri, Muhammad Safuan Abdul Latip
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (5): 577–595.
Published: 27 June 2023
...Muhammad Nur Amier Zanzaizman; Siti Nur Syazaratul Syafiqah Sheikh Mohamed Safri; Muhammad Safuan Abdul Latip Purpose The purpose of this study is to identify the consumption intention of Baba Nyonya Peranakan ethnic food among the youth generation by examining the effect of media influence...
Journal Articles
Getting Older Younger: Developmental Differences in Children and the Challenge of Developmental Compression
Available to Purchase
International Journal of Advertising and Marketing to Children (2000) 1 (4): 271–278.
Published: 01 January 2000
.... Thus, while children may appear to be sophisticated consumers, they are not always able to understand the marketing messages directed at them or the implications of their purchase decisions. © MCB UP Limited 2000 Developmental Differences Media Influence Parenting Styles Getting Older...
