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Keywords: Media multitasking
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (4): 555–567.
Published: 30 April 2025
.... 03 03 2024 13 10 2024 22 12 2024 18 03 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Physical activity participation Smartphone addiction Media multitasking Gen Z Smartphone use is prevalent worldwide because...
